Practice Makes Perfect

Okay, I have a confession. I hit the diet SUPER hard in January, but have been semi bad after my first cheat day (Super Bowl!). Nothing crazy, but definitely not as strict as I should have been. It was so hard with Valentine's Day and celebrating a new job:(

Now that I've had a month off, I'm ready to get back in to it. My boyfriend and I are both going full force next month. To keep us on track, we're doing a 30 day veggie challenge. No we're not just going to eat veggies. We're going to take the VegOut! challenge, which has you trying 30 DIFFERENT vegetables in 30 days for March, which is National Nutrition Month by the way!

Today's lunch was practiced for my challenge:

 

 

All I did was pack a few of my left over sides from dinner earlier this week and I knocked out 5 veggies in one meal! I had:

• Steamed Asparagus with a little (I mean LITTLE) Butter
• Okra with Onions pan cooked in Olive Oil and topped with Tony's and Black Pepper
• Zucchini and Squash pan cooked in Olive Oil and topped with Tony's and Black Pepper

It was delicious, light and filling. Often times I eat too big of a breakfast or lunch that I don't even want to eat my snacks. I'm trying to stay consistent with three small meals and at least two small snacks. I've been eating snacks from Nature Box. They are AWESOME! You should definitely give them a try and this 30 day veggie challenge. To sign up for the challenge visit: VegOutHouston.org

 

A few more FAQs for ya:

• Do I have to live in Houston to participate? NO
• Do I have to eat only veggies? DID YOU NOT READ MY BLOG? NO!
• Can I eat meat? YES, YOU CAN EAT WHATEVER YOU WANT. YOU JUST HAVE TO EAT YOUR VEGGIES TOO!
• Can I eat the same veggie 30 times? SURE IF YOU WANT, BUT IT WON'T COUNT. YOU HAVE TO TRY 30 VEGGIES!
• Eat 30 veggies--all of them? NO, YOU JUST HAVE TO TRY IT! IF YOU DON'T LIKE IT NO ONE IS FORCING YOU TO EAT IT.
• Why would I sign up for this? BESIDES IT BEING HEALTHY, FREE, EASY--YOU'RE ENTERED TO WIN GREAT PRIZES IF YOU SUBMIT YOUR VEGGIE LOG BY 4/4!
• Do I have to participate in March? NO, YOU CAN DO IT WHENEVER BUT IN ORDER TO WIN PRIZES YOUR 30 DAY VEGGIE LOG MUST BE SUBMITTED BY 4/4.
• How do I get a veggie log? ONCE YOU REGISTER ON VEGOUTHOUSTON.ORG YOU'LL BE GIVEN ONE. IF YOU LOSE IT YOU CAN GO BACK ONLINE AND DL ONE.
• Does it have to be 30 consecutive days? NO, NO ONE IS SPYING ON YOU. IT DOESN'T EVEN HAVE TO BE 30 DAYS IN MARCH. JUST SUBMIT YOUR LOG BY 4/4.
• I don't have a team and I feel like a loser, what should I do? JOIN MY TEAM: AD 2 HOUSTON
• You didn't answer my question what do I do now? LEAVE A COMMENT AND I'LL RESPOND! 

VegOut!

I'm the president of a non-profit, professional organization for those 32 and under in the advertising and communications industry. Each year, we select one non-profit from our community and give them a FREE pro-bono campaign. It feels so great to give back to your city with your talent! Anyone can donate time or money, but to be able to utilize your God given skills for the greater good feels awesome.

This year, Ad 2 Houston selected Recipe for Success Foundation. Their goal is to reduce childhood obesity. Did you know this generation is the first expected to not outlive their parents? Let that sink in! How scary!! All because of poor diet and diabetes. In most cases, diabetes is a disease that we can cure by healthy eating. My very own Grandmother was put on a special diet at her assisted living home and reversed diabetes. She has been free of insulin shots for nearly 2 years now! I love knowing that my sweet Maw Maw does not have to prick her finger ever day and then give herself a shot.

Obviously, we were passionate about selecting Recipe for Success. Once they were selected, they asked for us to help with a specific campaign, VegOut! VegOut! challenges Houstonians to eat 30 different veggies in 30 days. Ideally, everyone would participate during March, which is National Nutrition Month. But, your veggie logs are not due until April 4, 2014 so you can have a little late start or even an early start. You actually don't even have to be from Houston to participate!

The Houston advertising community has been great to us and our campaign. We have had several billboards, radio spots, eblast and more donated to our campaign. We even got Miss Houston on as a spokesperson. But, we need people to actually sign up to participant in VegOut! Our goal is to quadruple last year's results of 500 participants. We've already exceeded them, but could use your help! Please check out the website and register today: VegOutHouston.org

Be sure to follow my blog for the month of March. I'll be posting (hopefully daily) about my diet on the challenge!

Thanks for the support.

Hide ya kids, hide ya wife

Today was supposed to be a very exciting day, because I was starting my new job. I was so anxious I couldn't sleep last night. My morning went downhill rather fast though. All dressed up for my first day, I walk out of the garage to our adjacent driveway and saw a towel over my passenger window. I thought, "Hmm...this is strange. Maybe I somehow left my window down and Andy covered it for me in case it rained." As I got closer, I realized this was NOT the case. My car had been broken in to.

Since I was starting a new job right away I left all of my old office supplies and decorations in my car. That, on top of my normal load, made my car looked semi-packed.  Anyone that knows me knows that I live out of my car. I keep my yoga supplies in there, my non-profit documents and whatever items didn't get unpacked from my last trip.

Luckily, they didn't take much; just a new backpack ($30), a new notebook ($7), a new binder ($3)  and possibly some other random items. The binder and notebook were purchased last night and the backpack was less than 2 months old. I'm just so glad that they didn't steal my social security card. I know it's dumb to keep it in your car, but I had my car packed for my first day on the new job. I'm also so glad that I had taken my Michael Kors purse out the night before and my Bose noise canceling headphones a few days prior. All in all the entire event cost me two hours, $200 (known stolen items plus repair cost) and a new window tint (cost TBD).

Long story short, keep your car clean. Keep items (no matter how valuable!) out of sight. If this happens to you, I recommend doing the following steps:

1. Don't touch anything. Call the cops first and foremost. They might (doubtful ) want to dust for fingerprints.
2. Call your insurance agent to determine your deductive and receive a quote from their recommended service provider.
3. Don't go with the first price quoted. Call around! I saved over $100 by making one more phone call. 
4. Schedule a mobile appointment so that you can go about your day and not let those thieves steal any more of your time!

At the end of the day (and beginning!), I'm at peace. I'm just hoping the stolen "school supplies" were given to a child who had none. I'm also lucky that only my car was damaged. Two others cars in our gated community were also broken into. And, even worse, a house was broken into too! The thief was smart and wore gloves so no finger prints were found. It's so sad when someone uses their intelligence for evil. Tonight, I'm praying for him. ( Not being sexist-the cops said a witness spotted a five foot male escaping). 

Do good and be good, friends. 

Exit Stage Left

It has come to my attention that exiting a job is just as much work as starting a new one. For  a new career opportunity you prepare, interview and negotiate. Why have I never thought about doing the same thing when I leave a company? Why does no one ever talk about this part of change?

I recently accepted a new job. When I put in my two weeks at my current company, I didn't try to negotiate, because I thought they had nothing to offer me. Boy, was I wrong! My current company does not pay for unused vacation days. I could have easily negotiated this before leaving. I could have said, if I work three or four weeks (instead of the industry standard of a 2 week notice) will you pay me for my unused vacation days? If they weren't willing to negotiate, then I could have used my vacation days during my last two weeks here (which, in my case, would have covered the entire 2 week duration!). Since I didn't try to negotiate though, I felt too guilty to use these vacation days. What a waste!

Additionally, before I put in my two weeks I spoke to an older gentleman at my current company. He has been a great mentor to me and my career since I started. He advised me to be prepared for them to ask me to leave right away. Not because I was leaving on a bad note, but because they may not want to give you the opportunity to take/save any of your work because it could benefit a competitor if you're going to a competitive company. So, before I spoke to my boss I was able to save lots of my work, erase my cookies/data and delete any personal emails.

I hope this email helps you have a smooth exit if, and when, you ever decide to leave a company. I definitely learned my lesson.

Sunday Lovin'

Sundays are my absolute favorite. I love spending time with my church family, my real family, relaxing and cooking.

Andy and I love to cook together, especially on Sunday's when we're not rushed. This past Sunday, I made brunch and he made dinner. Both were wonderful so I thought I'd share.

For brunch, I made stuffed bell peppers topped with fried eggs over easy. Here's what the finished product looks like:

 

Can you say yum? This is a fairly cheap and easy meal. The ingredients that you need to make a serving for two are:

• 1 can of black beans
• 1 can of rotel
• 2 large, red bell pepper
• 4 eggs
• 1/2 avocado
• 4-6 oz of cheese (I used habanero cheddar--so spicy and good!) 
• OPTIONAL:
• Black Pepper
• 1/5 a White Onion
• Salsa
• Sour Cream

Other items needed:

• Pam/Cooking Spray
• Cutting Board
• 1 Small Pot
• 1 Baking Dish (11x7 or larger)
• 1 Frying Pan (Medium to Large)
• 1 Knife
• 1 Spoon
• 1 Spatula

 

Cooking this meal takes less than 30 minutes too! Here is what you do:

1. Preheat your oven to bake/350 degrees
2. Wash your 2 red bell peppers, cut the tops/stems off of them (don't discard) and pull out the seeds. Cut the bell peppers in half long ways (remember you're going to be stuffing these!). Place all four halves in your pan (after you've sprayed the pan with Pam). Let bake/cook while you prep the rest of your ingredients.
3. Cut the red bell peppers from tops/stems into small chunks and cook them in your small pot (which you've already coated with Pam) on medium heat.
4. OPTIONAL: cut 1/5 of a white onion and add it to the small pot.
5. Add 1 can of black beans and 1 can of rotel to your pot and turn on low.
6. Take your bell peppers from the oven. Stuff them with the bean/rotel mixture from the pot and top them with cheese. Place them back in the oven until the cheese melts. Keep an eye on them so that the cheese does not burn.
7. While you're waiting for the cheese to melt, spray your pan with Pam and turn the heat on high. Once the heat is on high, add all four eggs. OPTIONAL: Season eggs with black pepper. Turn the heat to low and cook the eggs over easy. I suggest turning the heat off once you've flipped them.
8. While you're waiting for your eggs to cook, cut 1/2 of avocado into long strips for easy serving.
9. Begin plating your bell peppers. Top them with the fried egg and avocado. Serve extra beans on the side of the plate. OPTIONAL: Top with salsa and/or sour cream. Enjoy!

For Andy's dinner, he made roasted garlic bulbs, bread, corn on the cob and crab legs. It was SO good. Here's what it looked like:

 

 

 

 

 

 

 

This meal is kind of expensive because of the crab, but it is still much cheaper (and better!) than eating out at a lot of restaurants. Here's how he did it:

1. He preheated the oven to 350
2. He cut the tops of the garlic bulb off of three garlic bulbs
3. He let them soak in olive oil, pepper and salt while the oven preheated
4. Once the oven preheated, he wrapped each bulb individually in aluminum foil and stuck them in the oven.
5. In the left over oil, pepper and salt mixture, he rolled the corn on the cob in it. He added extra pepper and tony's to the corn and wrapped it in foil and placed it in the oven. All four items (3 garlic bulbs and 1 corn on the cob) need to bake 30 minutes.
6. After 15 minutes of baking, he brought a large pot to water on top of the stove. On top of the water, he steamed the thawed crab legs. They needed to cook for 12-15 minutes.
7. While they were steaming, Andy cut more garlic and placed it in a small pot. He added 1/2 stick of butter and allowed it to melt on low for our crab dipping sauce.
8. Before everything wrapped up, he cut the French bread in small pieces and added it to the oven for 2 minutes to toast.
9. Everything finished at the same time, so he plated it all together. We dipped the bread in more olive oil/pepper mixture. Ate the garlic bulbs by themselves or on the bread and we dipped the crab legs in the butter/garlic mixture.

This was a delicious meal for under $50 and it took less than 45 minutes to cook everything. GREAT at home date night meal!

 



Turnt Up

Just kidding...I did cook with turnips for the firs time though! I used them as a replacement for white potatoes in my homemade vegetable soup. I have to say, I was very closed minded to the experience. I was 100% sure that I was not going to enjoy it, but to my surprise, I loved it! Here's what the finished veggie soup looked like:

 

 

I love to make vegetable soup when it's cold out and I have a lot of unused vegetables in my fridge. This past week has been extremely cold in Texas and I've been very busy. Without a lot of time to cook my vegetables were starting to go bad. Here is what I used in this batch:

 

• 2 boxes of vegetable broth (2 quarts total)
• Turnips
• Carrots
• Bell Peppers
• Onions

Other times, I've used things like:

• Tomatoes
• Potatoes
• Noodles
• Green Beans

You can nearly put any vegetable in your soup and it's very easy to cook. Here's the simple recipe that I followed:

1. Pour both quarts of the vegetable broth in a large pot and start warming on medium
2. Add a bag of miniature carrots (or anything small that doesn't need any chopping)
3. Chop the Onions and Bell Peppers into long strips then add them to the pot
4. Chop the Turnips into small pieces/chunks and add them to the pot
5. Add a few dashes of tobasco if you like it hot and crushed black pepper for flavor
6. Put the lid on the pot and let it cook for roughly 30 minutes; stir occasionally
7. Poke all of your veggies with a fork to make sure they're thoroughly cooked. If cooked after 30 minutes then enjoy! Otherwise, let it continue to cook on medium/medium-low.

This vegetable taste wonderful reheated. I usually make a large batch and freeze several tubberware since it reheats easily. Stay warm, friends!

Cheater, Cheater EVERYTHING Eater

How do you handle cheat days? The research that I've read suggest having 1 cheat day after 30 days of diet to prevent your body from going into starvation mode from low calories. Basically, eating a low calorie diet causes your body to think it is starving and save everything as fat. After thirty days, it is suggested to allow yourself one cheat day a week.

My first cheat day was on Super Bowl Sunday. It was glorious...on Sunday. I've regretted my decisions all week. It is Wednesday and I finally feel normal/semi-healthy again.

Curious to know how others handle cheat days. Does the guilt go away? After your first cheat day, are the rest not so outrageous? Does it make you more strict during the week? Do you ever skip a cheat day?

Anyway, here is my cheat day summary:

1. Woke up hung over so didn't have a breakfast (whoops!). I started the day at lunch with Sweet Tea and Homemade Shrimp Alfredo:

I love pasta; especially, creamy, bad for you pasta. This is a simple, bad, delicious recipe:

• Boil your pasta of choice. I prefer, thin spaghetti or angel hair noodles.
• While that is boiling, saute onions, tomatoes and shrimp covered in blackening seasoning in a skillet with butter on med-low heat. I start with the onions since they take a little longer. While they're cooking, I chop the other ingredients and cover the shrimp in Old Bay blackening seasoning. Shrimp and tomatoes do not take long at all.
• After the shrimp are cooked and the onions are translucent, I add in equal parts of the cream sauce ingredients: cream cheese and sour cream. DON'T JUDGE. I turn the skillet to low and allow for everything to melt.
• At this time, your noodles should be done. I drain them and add them to the skillet to guarantee everything is mixed well together.

After lunch, we headed to a Super Bowl party. For the party, I made a delicious, FAT, shrimp dip:

This recipe is also super easy and bad, but delicious!:

• I soaked 1lb of shrimp in hot sauce and Old Bay's blackening seasoning. I cooked them in a skillet with butter.
• After the shrimp were cooked, I diced all except for two in really small pieces. These two would later be used as decoration. (See photo above.)
• I mixed the chopped shrimp with 1/2 a thing of cream cheese, 1 cup of shredded, mozzarella cheese, 3/4 cup of Buffalo Wild Wings Blazin' Sauce and 3/4 cups of Hidden Valley Buttermilk Ranch Dressing.
• Once it is all mixed, bake it in the oven for 20 minutes.
• Top with chives and two shrimp as decoration. Serve with Frito Scoops.

For the rest of the party, I enjoyed a few adult beverages, some Reece Cups and some bean and cheese burrito bites.  Next Saturday/Sunday, my cheat day will involve a lot less alcohol and bad decisions....hopefully.

Valentine's Day Advertising Campaigns

February is the month of love and you cannot show your love without spending money, right? The most popular purchase on Valentine’s Day, besides cards, is candy. Lovers spend over $1.6 billion in total on candy alone. The least popular gift is a gift card, which still brings in over $1.5 billion!

In total, Valentine’s Day contributed over $18 billion to the economy last year and $17 billion the previous year. On average, men plan to spend roughly $175.61 and women spend $88.78. Married men spend far less than single men at roughly $73.75.

What are you planning to give this year? Here are the gifts most often given on Valentine’s Day (allowing for multiple gifts given):

Valentine’s Day Gifts Given (Percentage of Gift-Givers)

Like all holiday advertising, there is a right way and a wrong way. And don’t think just because your client isn’t a candy, flowers or luxury brand that they can’t recognize Valentine’s Day. Here are a few examples of how to make this holiday relevant to your brand (on a very low budget):

·         Pizza Hut’s “Cheesy” Lines on Facebook: https://www.facebook.com/photo.php?fbid=10151573718117415&set=pb.6053772414.-2207520000.1388979212.&type=3&theater

·         Krispy Kreme Doughnuts’ Facebook Cover Update: https://www.facebook.com/photo.php?fbid=10151400136306001&set=a.10150755279296001.446660.130424181000&type=1&theater

·         Food Network suggesting Valentine’s Day Desserts via Twitter: https://twitter.com/FoodNetwork/status/301804438128046080

Tweet me your favorite Valentine's ad: @MarissaDeslatte

Sources: useconomy.about.com adespresso blog