Valentine's Day Advertising Campaigns

February is the month of love and you cannot show your love without spending money, right? The most popular purchase on Valentine’s Day, besides cards, is candy. Lovers spend over $1.6 billion in total on candy alone. The least popular gift is a gift card, which still brings in over $1.5 billion!

In total, Valentine’s Day contributed over $18 billion to the economy last year and $17 billion the previous year. On average, men plan to spend roughly $175.61 and women spend $88.78. Married men spend far less than single men at roughly $73.75.

What are you planning to give this year? Here are the gifts most often given on Valentine’s Day (allowing for multiple gifts given):

Valentine’s Day Gifts Given (Percentage of Gift-Givers)

Like all holiday advertising, there is a right way and a wrong way. And don’t think just because your client isn’t a candy, flowers or luxury brand that they can’t recognize Valentine’s Day. Here are a few examples of how to make this holiday relevant to your brand (on a very low budget):

·         Pizza Hut’s “Cheesy” Lines on Facebook: https://www.facebook.com/photo.php?fbid=10151573718117415&set=pb.6053772414.-2207520000.1388979212.&type=3&theater

·         Krispy Kreme Doughnuts’ Facebook Cover Update: https://www.facebook.com/photo.php?fbid=10151400136306001&set=a.10150755279296001.446660.130424181000&type=1&theater

·         Food Network suggesting Valentine’s Day Desserts via Twitter: https://twitter.com/FoodNetwork/status/301804438128046080

Tweet me your favorite Valentine's ad: @MarissaDeslatte

Sources: useconomy.about.com adespresso blog